The School of Music Business
Advanced Artist Management
The School of Music Business
Certificate Course
Fee:
£449
Next course:
01 & 08 February, Saturdays, 10:00 - 14:00
Master Advanced Artist Management Techniques to Elevate Careers and Build Lasting Success
Advanced Artist Management:
Take Your Skills to the Next Level!
Are you ready to take your artist management skills to the next level? Our Advanced Artist Management course is now available, designed for those with experience in the industry who want to master high-level techniques and strategies. This course provides in-depth knowledge on managing successful careers in an ever-evolving music business, with a focus on leadership, brand development, and global market insights.
Led by industry experts, you’ll gain exclusive insights into advanced contract negotiation, revenue diversification, and long-term career planning. From navigating digital platforms to expanding fan engagement, this course will give you the tools to maximise your artist’s success and create sustainable, thriving careers.
With real-world case studies, mentorship, and an interactive learning experience, our course goes beyond theory to equip you with actionable skills that are directly applicable to your work. As part of our alumni network, you'll also benefit from ongoing support and industry connections that can help you stay ahead.
Elevate your career in artist management today by enrolling in our advanced course and be ready to make an even greater impact in the music industry!
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"Advanced artist management is the key to unlocking an artist’s true potential and long-term success."
Course curriculum:
Hi, I'm Matt, your Advanced Artist Management tutor at SMB: The School of Music Business.
Course Leader: Matt Errington
I began my career as a music journalist, working at national publications such as Time Out, Dazed and Confused and Spin magazine. I later became a successful music business entrepreneur, music marketer and artist manager, running campaigns for a host of successful bands that saw me work alongside the likes of photographer Rankin, sign major international publishing and recording contracts, lead headline tours of the UK, Europe, America and much more. Today I continue to lead campaigns that have secured millions of Spotify plays, international playlist support and streaming chart entries. In 2015, I won the Music Export For Growth award from The BPI and UK Trade and Industry, for my work developing UK artists overseas.
In 2018 I was appointed Expert Board Member for Jump: The European Music Market Accelerator, co-funded by the Creative Europe Programme of the European Union, to help develop innovative new business models within the industry. From now until 2027, we will be supporting some of the most innovative music businesses in the world. As an investor, advisor and consultant, I am working on major industry build and capital investment projects around the world. You can also find me talking regularly at industry events, including SXSW, Liverpool Sound City, Line 6 What's Next Conferences, MIL - Lisbon International Music Network and many others. I love passing on my knowledge and experience to help artists and new music business professionals find their feet in the business.
"Errington is on a mission to not just change the perception of the industry but to professionalise those within it."
"The thing I love most about my work at SMB, is hearing about the work my students have gone on to do in the music industry. I regularly find myself working alongside them at labels and meeting them at industry events around the globe. It's inspiring"
"Matt has been able to give his bands a major boost even on an independent budget. It's impressive to see him at work."
The Leaders of Music Industry Education | Why choose SMB?
Personal Tutorship
Learn from respected industry professionals, in the passionate, engaging and personal method we're renowned for
Certification
Receive a digital and physical, holographed 'Certificate of Completion' signed by the faculty, to demonstrate your acheivement
Get The Skills Advantage
Our courses provide the most up-to-date and relevent skills you need, ready to apply immediately within your own career
Critically Acclaimed
With our 100% 5 Star Trustpilot rating, and national acclaim in the press, you can be confident you're studying at the best online music industry institution
Networking
Our classes are taught live and you'll not only network with the tutors but with like-minded, ambitious classmates
Alumni Community
You will be invited to join an online alumni group where you can network, share ideas, ask questions and promote your work
Certification
Students that fully complete their course will receive a digital certificate and a holographic protected physical certificate, posted securely to your address. This is perfect for proving your understanding and skills to employers, and to celebrate your achievements.
FAQs
