The School of Music Business
The School of Music Business
"I came away feeling confident and excited about putting together my own brand and release campaigns."
Ashley S
"Amazing course! Really elevated my understanding of how to utilise social media and streaming platforms "
Sam H
How to Build a Fanbase
Learn how to tailor release campaigns and promote artists with clarity, creativity, and confidence – across digital platforms, social media, streaming services, and beyond.
Includes personalised 1-to-1 mentorship to support your goals
Taught by Industry Pros
Live & Self Paced Options
Personal Coaching
5 Star Rated on Trustpilot
Professional Certification
Program Summary
Great music deserves an audience, and that’s why building a dedicated fanbase comes in. In this course, you'll explore our unique fan funnel system that guides you in transforming an unaware audience into a community of engaged listeners and, eventually, superfans.
You'll learn how to find the right audience - from leveraging playlists to using social media strategies that build genuine connections through consistent, personal content. We then explore how to lay the groundwork for potential future monetisation, whether that’s through music releases, merch, or live shows.
Designed for artists, managers, label staff, and aspiring marketers, this course provides a comprehensive framework for nurturing a loyal following and understanding the dynamics of audience engagement.
Join our expert-led live sessions (recordings available if you miss one), receive personalised feedback in a one-to-one mentoring session, and leave with a tailored plan to start building your fanbase.
Next Cohort
Starting
30 March
Duration
5 Weeks
Effort
3 Hours a Week
Price
£499*
* instalment plan available
Through the course and your mentorship session, you’ll learn how to:
Craft a compelling and authentic artist brand.
Attract new listeners through playlists, press, and influencers.
Build fan connection with consistent, engaging content.
Nurture followers through the fan funnel.
Plan for long-term fanbase growth and momentum.
Your Program Breakdown
Your Tutor: Matt Errington
Hi, I’m Matt - your tutor for the Music Marketing course.
With 20+ years’ experience across major labels, publishers, governments, and artists, I focus on practical, real-world skills that get results. Our alumni now work at Warner, Universal, Meta, and more. I’m here to guide you - and I can’t wait to see where your journey takes you.
"Matt has been able to give his bands a major boost even on an independent budget. It's impressive to see him at work."
Hear It From Those That Have Taken The Leap
The learning I received has transformed my outlook on music marketing and branding, boosting my confidence and my ambition. I learnt more at The School of Music Business than on any other course, workshop or conference I took previously.
I cannot recommend this enough! I attended the Music Marketing and Promotion course and I couldn't be happier with it. The tutor provided an extensive look into the behind-the-scenes of music marketing and shared many valuable tips and tricks.
I had already attended other courses on the topic, but the Music Marketing and Promotion course from the SMB not only met my needs perfectly as a Social Media Strategist who wants to approach the music industry, it also exceeded my expectations!
You Probably Have Some Questions
Fee:
£499 inc VAT
or four payments of £124.75 each with
📅 Enrolment Options:
Weekend:
30 March & 06 April, Sundays, 10:00 - 14:30 UK time (UTC+1)
Evening:
08 to 29 April, Tuesdays, 18:00 - 20:30 UK time (UTC+1)
Weekday:
01 to 22 May, Thursdays, 09:00 - 11:30 UK time (UTC+1)
Limited Spots Available
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